Superior snacking starts
with heroic ingredients.


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Ancestral Oils

Not all oils are created equal! We only use super premium avocado and coconut oil to cook our chips. These better-for-you fats come directly from nature, and have been used by humans for thousands of years. We never use refined oils—like canola and vegetable—because we know healthier oils make better snacks, while bringing out the best flavor and texture from our non-GMO sweet potatoes.

All of our chips are cooked low and slow, maintaining the stability and integrity of the oil’s healthy fats. Avocado and coconut oil are well known to provide a wealth of health benefits, including antioxidant and anti-inflammatory properties. We think of them as our healthy Heroes!

Sweet Potatoes

Talk about super! We only use heirloom, non-GMO sweet potatoes sourced directly from the farmer for all our chips. These superfoods are nutrient-dense, high in fiber and are loaded with antioxidants. We start with a great potato because they’re great for you, but there is more to it. Who doesn't like sweet potato fries? Our sweet potato chips taste great too! We’re the masters of making super-sensational chips that you can feel great about eating.

Sea Salt & Seasonings

We use just the right amount of sea salt on our chips to bring out the savory sweet potato flavor in every single chip, making our original Sea Salt Sweet Potato Chips a household staple. Then to spice things up, we’ve created taste sensations of heroic proportions. Spicy Tomatillo and Carolina BBQ layer the flavor, taking great to the next level. It’s time to hero your snacks!